The Electronic Nicotine Delivery Systems (ENDS) Twitter Dashboards display counts of tweets posted from May 2014 – June 2020 that were classified as ENDS-relevant. It shows interactive trend lines for overall ENDS-classified tweets, tweets matching select search rules, and tweets posted by marketing accounts. It also showcases how fast Juul-related tweets spread across the U.S. in 2017 – 2018 when Juul gained enormous popularity, compared to non-Juul ENDS tweets.
 

SDC has collected and maintained a database of tweets relevant to e-cigarette and vaping products since 2014. Tweets were collected using a search filter, comprised of a comprehensive list of more than 300 search rules, including specific ENDS brands and vocabulary associated with ENDS use, to retrieve content related to ENDS. The search filter was developed based on Social Data Collaboratory’s (SDC) expert knowledge and examining relevant posts on Twitter and other social media platforms, and updated at regular intervals over the years and whenever we learned popular new products emerged in the market. This comprehensive search rules list not only enables SDC to collect an extensive inventory of social media content, but also provides insight into what the most effective terms are for additional data collection across a variety of ENDS-contexts.